Trade Show Layouts Explained

First, let me say that there are no right or wrong answers to designing your trade show layout, there are only different levels of success. Depending on your individual goals for your trade show, one of these layouts may be better than another.

Let’s first assume that all of these examples occupy the same square footage. Size is not a consideration, just the layout. For these examples, let’s use 400 square feet.

Island Layout: 20′ x 20′

This layout is exactly what it sounds like. Your purchased booth space is surrounded on all sides by aisles. If your booth space is a square, it is also a diamond and there are benefits to a layout utilizing your four corners. Mainly, hi-lighting several products or kiosks apart from the center of your booth. Many Islands utilize a central tower which doubles (depending on the size) as storage, conference rooms or visual presence. The Pros: Most familiar layout options and great for exterior kiosks. Center tower offers strong visual presence. There is not really a “back” to your booth. The Cons: This layout requires careful staffing to be sure visitors don’t just hover around the perimeter, never to commit to entering your booth.

Peninsula Layout: 20′ x 20′

Usually found on the end of a row of inline displays, a peninsula has special rules of line-of-sight and height to avoid encroachment onto neighboring booth space. As such, the general layout for a peninsula usually places a low meeting or storage space on the back wall, and opens to two corners where you might be allowed a bit more freedom of height. The Pros: This layout usually offers a nice open center feel. The Cons: Your booth has only three sides. Not much flexibility in layout or height and lots of rules.

Club Layout: 20′ x 20′

You want to be part of our club? Well, you have to get past our doorman! This can be good and bad for your attendees. Some will feel special, others will feel trapped. The Pros: Lots of walls mean lots of space for graphics. Tall walls will cut out exterior noise. The Cons: Attendees will either feel special and protected or intimidated and trapped. Understand your audience before using this layout.

Inline Layout: 10′ x 40′

Just as the description suggests, this layout is typically a long line of booth space about 10′ deep. Your back wall height is usually limited to about 8′ and there are some restrictions for line of sight. The Pros: Lots of aisle space means your audience will have a long time to walk past your booth to decide to commit. The wall space is great for small product display. Less expensive to build structure. The Cons: Low height makes it hard to stand-out. Not good for large product or machinery.

Plaza Layout: 20′ x 20′

This layout is basically very open and offers a minimal approach to booth space. No one element is more important than another. This layout could be described as the opposite of The Club. The Pros: The open space encourages visitors to wander and explore. The Cons: This layout encourages visitors to wander and leave.

How to Choose the Right Promotional Item for Your Business

Any business owner is going to want to ensure that their businesses in front of their customers and potential customers at any given time. That is why it is so vitally important for you to advertise your business in several different ways on an ongoing basis. There are additional things that can be done which will help to promote your business, even on a continual basis without paying for additional advertising. Although there are several different choices that are out there, one is to use the proper business promotional items that are available. How can you choose a promotional item that is going to be right for your business and how can you use it to the full?

One important thing that needs to be done is to identify your target market properly. This can be difficult, especially if you tend to cast a wide net. If you are able to narrow down your market to a smaller niche, it is much easier for you to choose a promotional item that will be a home run. That will keep you from passing out items and getting nothing in return. In addition, a promotional item should make the individual think about you and your business. It is always a good idea for you to give away something such as pens or small pads of paper but if you give away something that is specific to your business, it will help to brand you in the mind of your customers.

Your logo also needs to be considered carefully when passing out any promotional items. If it is too complex, you will not be able to use it on any of the smaller items which may be available. Unfortunately, that will mean that the purpose of the logo and its impact is going to be lost and you will simply be throwing money away if you do not add any additional text. Of course, it’s always a good idea to include a message in the form of text on any promotional item or trade show giveaways to ensure that you cover your bases.

Choosing the exact item that you are going to offer is something that can be difficult, especially with the number of options that are open to you. It may be tempting for you to go with a larger item, thinking that it is going to have more of an impact but you need to be cautious. Most of us are working within a certain budget and it is always a better idea for you to purchase smaller items that are very high quality than to purchase larger items that are of lesser quality. Those smaller items are going to stick around for a longer amount of time and will continue to be used and promote your business during that time.

If you have any questions about the types of items that should be offered, why not ask the person or company that is offering to make those items for some guidance? They can usually point you in the right direction and help you to make decisions that are going to be right for your company.

Factors To Consider When Choosing Trade Show Displays And Banners

Trade shows are a great opportunity to showcase one’s business. One will be able to display his latest products or promote his services to a wide range of audience. That’s why trade shows are pretty popular nowadays. Also, small business entrepreneurs are highly encouraged to participate in them. However, these activities are also usually jam-packed. In other words, there is also a lot of competition when it comes to advertising opportunities in trade shows. Hence, you should properly plan out your displays, the appearance of your booth, and consider other factors as well. The main purpose is to get the audience to remember your business well enough for them to seek it out in the future.

So what are the essential things do you need to take into account when setting up your trade show booth? If it’s your first time doing one, then here are some key elements that can help you out. First, you have to work out the right budget for the kind of display that fits your company’s needs correctly. There are various types of displays you can work with, depending on the products you’ll be marketing and the size of your booth. Second, think about the general objectives of your enterprise and make sure your displays represent the same.

For example, if you are in the food business and you’re joining a food trade show, then you will need the right kind of displays. Apart from very attractive display banners and tabletop displays showcasing your specialties, you may want to have panel displays as well. Plus, if the venue is not that well-lighted or it’s an open-air one, you’ll certainly have to invest in lighting fixtures. Otherwise, no one will pay attention to your booth. Lots of participants like to enhance their banners with LED or incandescent lights to make the same stand out even more.

The third consideration is the look of your displays. This is extremely important since you would want the same to be eye-catching as possible. Consider the kind of competition you’re up against at the show for this purpose. If it’s just a low-key kind of show, then you can also go for lower cost displays. But if it will be a grand event at a huge venue, then you’ll have to invest in eye-popping, vibrant display materials. The appearance of your displays should also reflect your brand’s image. Make sure they carry your company colors or logo in a prominent way.